The Solution
After better understanding Elkie & Ark's goals, we created a strategy to help them drive the sales of the remainder of their stock here in Australia. Our strategy was very holistic and involved various digital marketing platforms...
From a website standpoint, our focus was dedicated on how to help the client drive stronger conversion rates and a higher average revenue per conversion. This process involved doing a complete website optimisation audit from the homepage, through to the product page, right through to the purchase process.
We also created a series of different solus broadcast emails to Elkie & Ark's subscribers, promoting the stocktake sale. All copy and creatives used throughout each of the emails were influenced by past email marketing performance data that the client had.
Finally, we also ran Facebook ads for Elkie & Ark where we created a funnel of different ads and audiences based on cold, warm and hot prospects. Ample testing was carried out across different audiences, and creative elements using Rapid Fire Testing.
To complement Facebook Ads and help drive additional digital touch-points to prospects, we recommended the client also use Google Ads.